Ovidius University Annals: Economic Sciences Series (Jan 2017)
Measuring the Performance of Insurance Entities
Abstract
Nowadays the performance of the economic entities has a fundamental role in the context underwhich the competition for each market segment became too closed, and the mechanisms ofglobalisation brush away the weakest. So the chance to survive in this competition increasesconsiderably for those economic entities that discover and reduce their vulnerabilities very fasterand implements performance management instruments that facilitate the identification,explanation, and solution of different lack of management skills. The elements specific to the new global economy determined the modification of therequirements oriented to different economic entities, as well as the diversification of theirresponsibilities towards the whole categories of interest holders and society. Within this new economic system, the economic entities could be perceived as some cells thatinfluence the health of the whole organism. Thus, we could not talk about the viability of aneconomic entity in a competitive, unstable and turbulent environment, without performance.
