Управленческие науки (Oct 2024)

Principles of Formation of the Company’s Ecosystem Based on Platform Socio-Economic Interactions

  • E. V. Popov,
  • V. L. Simonova,
  • N. V. Novoselova

DOI
https://doi.org/10.26794/2304-022X-2024-14-3-50-63
Journal volume & issue
Vol. 14, no. 3
pp. 50 – 63

Abstract

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The purpose of this study was to develop principles for the formation of the company’s ecosystem based on platform socio-economic interactions. In the course of the work, the peculiarities of ecosystem development are analyzed and the problem of systematization of the principles of formation of the external environment of an economic entity is determined. Based on minimizing transaction costs and the completeness of the application of management functions, the basic principles of the formation of the firm’s ecosystem have been developed, including clientcentricity, responsiveness to changes, hierarchical structure, diversity of participants and maintaining the profile of activity The author’s approaches to the creation of such an ecosystem through platform interactions, as well as the application of advanced digital and information technologies to protect personal data, expand the number of services and activities provided, and preserve competition were formed. The research used methods such as various types of analysis, structuring, and the graphical method. The information base was made up of the bibliographic database of scientific publications eLibrary. This study of ecosystems will be of interest to firms that want to make more profit with lower costs by collecting and analyzing data received from customers.

Keywords