University extension program in Advertising course: academic and community perspectives of the project communication for social development

Abstract

The present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perceptions of scholars about the Role of FURB in the community; Personal role in the community; Role of the community in personal formation; Role of the course in the community; Personal role in the community; Role of the community in personal formation; Valuation of the extension and Valorization of the communication project for NGOs. The results indicate a high valuation by the academics for the community activities in the different dimensions.

Keywords

• extensão
• comunicação comunitária
• publicidade