Media Influence and Public Opinion on Belt and Road Initiative (BRI) Projects in Myanmar: A First-Level Agenda-Setting Analysis

Abstract

This study investigates the relationship between news media and public opinion on Belt and Road Initiative (BRI) projects in Myanmar since media liberalization in 2011, using first-level agenda-setting theory. A mixed-method approach was employed: a quantitative content analysis of 217 articles from ELEVEN and The Irrawaddy, identifying 1436 distinct frames on ten BRI-related issues, and a survey of 385 respondents to assess public opinion. Spearman’s rank-order correlation analysis was used to examine the relationship between media coverage and public opinion. A strong positive correlation (rho = 0.87, p < 0.05) was found between increased media coverage and public opinion alignment regarding BRI-related issues. The findings highlight the significant influence of the media on the public perception of BRI projects in Myanmar, and contribute to media effects and agenda-setting theory, offering insights for stakeholders investigating the interplay between the media, public opinion, and international development. Further research is needed to explore the media’s agenda-setting role in BRI project policy decisions in Myanmar.

Keywords

• agenda-setting theory
• media influence
• public opinion
• BRI projects
• Myanmar