Istota animacji urlopowej i jej rola w kształtowaniu jakości obsługi ruchu turystycznego

Abstract

Leisure-time animation plays a significant role in foreign tourist traffic but it's meaning in the development of Polish tourism is not recognised, despite the fact that our country features relevant management of tourist areas and resorts and it has certain traditions in place in the area of organising leisure time for tourists. The research paper talks about a theoretical problem concerning the formation of the quality of tourist traffic service through leisure-time animation, treated as a particular system of activities, and an empirical problem concerning the attitude of tourists towards leisure-time animation and it's relation to the actual participation in the animation programs. In order for this empirical problem to be solved a structural approach to examine these attitudes has been implemented, which consists in the assessment of three of it's aspects: the cognitive, affective and behavioural dimension. The Likert scale has been introduced here as a means of attitude assessment. The results of the research confirm the hypothesis that the current participants of domestic tourist traffic essentially do not participate in leisure-time animation, even if such animation is available and included in the hotel service package, despite having a certain degree of knowledge, positive beliefs and positive feelings about it. The research shows that the participants of the domestic tourist traffic assess the quality of tourist service in Poland as poor and they associate this assessment with the lack of interest of tourism organisers in their expectations in the area of intensification of leisure-time experiences.

Keywords

• tourist traffic
• quality
• animation
• tourist approach