Social identity uncertainty during the Greek financial crisis: The role of media narratives

Abstract

Two studies set against the complex sociopolitical backdrop of the Greek Financial Crisis (2009-2018) examined the role played by media narratives as intragroup communication within Greek society in framing social identity uncertainty and the desired position of the country in the wider intergroup (European) context. The extent of identity-uncertainty produced by the media regarding Greek national identity, future, and relations with the EU was measured in Study 1 (N = 298) and manipulated in Study 2 (N = 293). Study 1 found that exposure to ideologically discordant media messages heightened uncertainty about national identity among right- and left-leaning Greeks. Study 2 found that the type of media chosen (systemic vs. anti-systemic) mediated Greek nationalists’ positions on Grexit, especially under heightened identity-uncertainty. Implications of the role of the media as influential ingroup sources in providing valuable social identity information, especially during a crisis, are discussed.

Keywords

• intergroup communication
• identity-uncertainty
• media narratives
• intragroup communication
• political attitudes