The Feasibility of Implementing Electronic Marketing in The Fars Province Handmade Carpet Market

Abstract

The purpose of the present research the feasibility of implementing electronic marketing has been in the Fars province Handmade Carpet market. this research is terms of purpose Applications and terms of data collection, descriptive – survey, Statistical population consists of 61 exporter and experts, that judgment sampling method was used to sample, Which ultimately were selected the 43 exporting and experts as The sample. The reliability was estimated using Cronbach's alpha coefficient of 94%. Tools and methods of data collection in the research is library ‌ observation and questionnaire. To describe the data from the frequency table , for the data analysis was used one-sample t-test and independent t-test. results indicate that the views of those involved in the carpet, to the implementation use Internet in activities related of customers, to the implementation use Internet in activities related of channels, to the implementation use Internet in activities related of marketing research, there is no in the Fars province carpet market and conditions are unfavorable. Finally, according to this study, it is recommended that of those involved in the carpet be trained for the implementation of electronic marketing and inform the advantages and opportunities of e-marketing.

Keywords

• Feasibility
• Implementation
• Electronic Marketing
• Handmade Carpet