Organizational Culture Strategies for Technological Innovation

Abstract

Due to continuous changes in the external environment, organizations need to constantly innovate to ensure their survival, and for that, it is necessary to have a culture that is conducive to innovations. The objective of this work is to analyze the relationship between organizational culture and technological innovation in a beverage company, through a case study. Matrix structure, informal communication, decentralization of decision-making power and low level of formalization are some of the company's cultural characteristics and that directly stimulate innovation. Also explored in this research is the trade-off between innovation in the corporate sector and in the productive sector, considering the level of decision-making of the employees. Thus, during this study, the creation of a propitious environment for the occurrence of organizational innovation based on the cultural characteristics of the company is shown

Keywords

• Organizational Culture
• Technological Innovation
• Product Innovation
• Process Innovation