Soft power concept of the united kingdom and its reflection in THE Republic of Moldova

Abstract

This article explores the concept of soft power and its evolution in the United Kingdom of Great Britain and Northern Ireland in the 21st century. The concept of soft power, has gained widespread popularity in recent decades among both researchers and politicians and civil servants. The emergence and rapid development of this concept is due to scientific research conducted by the representative of the neoliberal school of international relations Joseph Nye, an American foreign policy specialist and professor at the John F. Kennedy School of Government at Harvard University. Thus, soft power can be defined as the political activity of state and public institutions and organizations, in the long run, both in traditional and modern diplomacy, designed to protect and achieve national interests, by creating a positive image of the state on the international arena and the formation in other countries of friendly and influential communities. The United Kingdom is the country that ranks first in most surveys and a paper conducted by renowned research institutes and has extensive experience in using soft power resources to promote the image of the state.

Keywords

• soft power
• public diplomacy
• state image
• national interest
• united kingdom
• republic of moldova.