Developing the Tourist Market through the Exploitation of the Typical Products

Abstract

Typical products are considered suitable features to characterise thetourist supply of a destination. Their exploitation can contribute both to developand to create the tourist market, enriching a tourist package or specializing aspecific segment. Many typical products are simultaneously an expression ofthe culture of a territory; they identify a local community and its identity, theyrepresent its traditions and its cultural heritage. Then they can defined‘territorial intensive products’. The paper considers this issue, drawing parallelswith the case of wine tourism.

Keywords

• typical products
• tourist supply
• territorial intensive products
• wine tourism