REPRESENTASI FEMINISME DALAM MEDIA UNTUK PRIA TALKMEN.COM

Abstract

Nowadays, humans are known as information mankind, where we obtain information in many various packages. Information being conveyed more progressively, being made suitable to the needs and its segmentation is the answer to the culture and lifestyle of urban people which is no longer considered as a tertiary need. Online magazine TalkMen.com provides information about trends and lifestyle of the current needs and culture of men in Indonesia. However, this magazine also provides columns, i.e.: The Talk and Lovely Ladies. The columns present information about trending public figures and its being packaged exclusively. This article aims to observe how TalkMen.com represents masculinity and feminism in their media through signs which is displayed in The Talk and Lovely ladies. The author uses liberal feminism point of view to know TalkMen.com constructs women ini their online media using semiotics analysis qualitative method of Charles Sanders Pierce. Through those columns, TalkMen.com wants to position women at the same hierarchy as men. It is due to the figures in these columns, both men and women, are selected because of their achievements and/or great influence on the society.

Keywords

• representations
• online media
• liberal feminism
• semiotics of charles sanders peirce