Choice for rigid demander investing in real estate outside of China: Thailand or Malaysia?

Abstract

Many Chinese have chosen to invest in Southeast Asian real estate in recent years. The term ‘rigid demander’ is used to refer to a subset of these enormous overseas real estate investment organizations. These three types of individuals consist of Chinese students, homosexuals, and retirees. This research uses the Analytical Hierarchy Process (AHP) to compare the political, economic, policy, market, and social environment of China’s real estate investments in Thailand and Malaysia from the perspectives of the aforementioned three types of individuals. This research’s data selection is based on the pre-COVID-19 normal situation (2018-2019). The research findings indicate that 1) Malaysia’s real estate investment environment is marginally superior to Thailand, but 2) Thailand’s market and social environments are more advantageous than Malaysia’s. For the three types mentioned in this research, the market and social environment have a more alluring effect. Therefore, the Thai government can increase its efforts in terms of the market, social, and policy environment to attract and serve Chinese investors, including these three types of Chinese, and to promote the growth and prosperity of the Thai real estate market.

Keywords

• Chinese property investors
• rigid demander
• Thailand
• Malaysia
• Asian Studies
• Cultural Studies