Competitiveness of the enterprise: the main ways to increase and its evaluation

Abstract

In recent years the Russian economy has undergone radical changes due to the transition to building a socially oriented market economy, which leads to the strengthening of the role of competition in economic life. In today’s competitive environment for all its scale, dynamism and urgency winner is the one who constantly analyzes and fighting for their positions, provides a systematic approach to the development of measures aimed at achieving and maintaining a high level of competitiveness. Competitiveness is a criterion of economic feasibility of the operation of business entities, so the market mechanism of management of the enterprise competitiveness evaluation requires constant attention and monitoring that necessitates its transformation into an independent plot of the analytical work, the results of which should be the basis for making management decisions. The existing methodology for assessing the competitiveness of enterprises for use in modern conditions of managing the crisis phenomena in the global economy is not enough, in view of this further research is required in this direction.

Keywords

• evaluation
• competitiveness of the enterprise
• financial analysis, a comprehensive comparative characteristics