Alfonso MÉNDIZ NOGUERO. Nuevas formas publicitarias. Patrocinio, product placement, publicidad en Internet. Servicio de Publicaciones e Intercambio Científico de la Universidad de Málaga, 2000, 160 pp.

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ISSN: 2386-7876 (Online)
Publisher: Universidad de Navarra
Country of publisher: Spain
LCC subjects: Language and Literature: Philology. Linguistics: Communication. Mass media; Social Sciences: Commerce: Business: Advertising
Website: https://revistas.unav.edu/index.php/communication-and-society