The Effect of The Finishing Materials on The Perception of The Commercial Townscape

Abstract

The finishing matirials are considered to be among the most important components of the commercial townscape as they have various effects on it .the townscape is affected by the formal characteristics of the finshings materials (colour, touch,and size) and the relation ships between these materials and their components . The variety of the finishing matirals and of their relation ships with the facades have, in some way or another affected both the physical and moral aspects of the townscape. in the light of this variety, one can clearly notice the problems from which the townscape of the centers of the Iraqi cities, especially the commercial ones, has suffered . these centers suffer from chaos, inconsistency , and the domye to some buildings that is caused by neglect . The general of the clarity of the effect of the formal characteristics of the finishing materials and which of them is the more effective on the perceiver). Research problem is identified through studying the effect of the use of various finishing materials on the physical and moral aspects of the townscape .The specific research problem is concerned with the following: (The lack of the clarity of the effect of the variety of the finishing material townscape. &the lack The main research hypothesis is as follows: The variety of the finishing materials and of the relation ships the connect them has agreat effect on the perceiver and his interaction with commercial townscape. The seconery hypotheses :( The formal inconsistency of the finishing materials is the type of the inconsistent relation ships that has the greatest effect on the perceiver. &the formal variety of the finishing materials is the type of the variety relation ships that has the greatest effect on the perceiver. &the relation ship between ladjacent finishing materials is the type of the connecting relation ships that has the greatest effect on the perceiver. The research depends on the descriptive and analytical approach and the use of the questionnaire forms to accomplish the procedres related to the practical application. The most important results of the research are as follows: The modern finishing materials have a great, positive effect on the collective, mental image of the inhabitants of the region in a way that makes them familiar and satisfied with these materials in contrast to the perceivers, the architects are affected ncgatively by the finishing materials. The greatest effect of the finishing materials is on the aesthetical and visual aspects of the townscape. The research proves that the inconsisteney and the variety of the adjacent finishing materials form have the greatest effect of the perceiver. Thus, the practical results of the research prove its hypothesis.