Global cross border trade – a global view

Abstract

The Internet makes us stop feeling borders between countries. Via the Internet one can buy every-thing - from food products, through clothes, cosmetics, detergents, tickets, furniture, ending up on means of transport, flats or houses. Consumers use it to acquire information locally, nationally and internationally at the most important moments of the purchase path (Kiesler, 2014), (Meijers, 2014). The value of the global e-commerce market in 2014 amounted to nearly 1.5 trillion Euros. Cross-border trade is considered to be one of the most interesting and dynamic phenomena in the e-commerce throughout the world (Meltzer, 2015). Cross-border trade is consid-ered to be one of the most interesting and dynamic phenomena in the e-commerce throughout the world (Meltzer, 2015), experts predict that by 2020 cross-border trade will increase by approxi-mately 27% annually (OECD, 2008). The largest cross-border trade markets are China, the United States and the United Kingdom. The aim of this article is to highlight the situation of Internet cross-border market in the world and in Poland. The article is enriched with the results of a survey con-ducted among a group of Polish e-consumers on their awareness of the possibility of doing ship-ping in other countries, advantages and disadvantages of shopping abroad and their purchasing preferences.

Keywords

• Internet
• cross-border trade
• shopping abroad
• e-consumers