PROFESSIONAL ETHICS: THE CASE IN THE PALACE HOTEL EVENTS SECTOR

Abstract

This paper presents reflections on ethical dilemmas in the corporate world through a teaching case. It narrates the situation of the new Events Coordinator of a hotel located in the Copacabana neighborhood in the city of Rio de Janeiro – RJ; he was promoted and presented a behavior outside the standards defined by the Hotel Enterprise Conduct Standards. The purpose of this teaching case is to practice experienced situations that may occur in lodging facilities and to encourage the discussion of conflict resolution strategies, bringing to the academic environment a situation in which a hotel coordinator is directly involved. Thus, a discussion is proposed to enable the emergence of strategic ideas that can be used in resolving the situation revealed keeping the students connected and in tune with market situations and needs experienced in occupations in the hotel segment. The interdisciplinary conception of the use of teaching cases in the development of higher education courses in tourism and hospitality contributes to the quality differential in the educational offer. It is suggested, as a research agenda, that future investigations seek to identify and problematize dimensions associated with ethical dilemmas in the hospitality industry. It also contributes to studies on the relationship between ethics and hospitality. At the end of this study, it was suggested that the dissemination of teaching cases in the hotel industry should be expanded, given the scarcity of Brazilian studies on this theme.

Keywords

• ética
• conduta
• norma
• hotel
• eventos