Globalizasyonun Çokuluslu İşletmelerin Pazarlama ve Yönetimine Etkisi( The Effects Of Globalization On The Marketing And Management Of Multinational Enterprises)

Abstract

Multinational and global companies account for a significant part of world trade in today’s world. Meanwhile, these gigantic corporations are affected by a number of factors like rapid technological changes, diminishing trade barriers and so on. Many multinationals benefit global strategy to some extent in order to adapt to those changes. Yet, a few of them become thoroughly global. In this paper, developments related to globalization are reviewed and the terms global company, global marketing, and global strategy are explored in detail. The process of going global for a MNC and management, organizational structures, and relations with governments and unions are also mentioned in terms of a company with a global strategy.

Keywords

• Globalizasyon
• Global İşletme
• Global Strateji
• Global Pazarlama
• Globalization
• Global Company
• Global Strategy
• Global Marketing