Research on the price impact mechanism of Pu'er tea under Internet + environment

Abstract

This paper combination with the Internet + environment, constructed an evaluation index system for Pu'er tea price impact mechanism from five dimensions including economic development level, national tea supply-demand, Yunnan tea supply, Pu'er tea supply-demand and Yunnan Internet development level factors during 2012–2019, and using technique for order preference by similarity to ideal solution method (TOPSIS) to have an empirical research. The results show that economic development factors and Yunnan Internet development level factors have a great influence on price. The influence of national tea supply-demand factors, Pu'er tea supply-demand factors and Yunnan Internet development level factors on the price increased year by year. Therefore, enhance product competitiveness, plan production and business activities reasonably and using internet thought are important work for the industry future development.

Keywords

• internet + environment
• topsis method
• pu'er tea
• price impact mechanism