COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT

Abstract

In the given article the essence, the role and features of coordination of marketing activity, financial and production (operational) management of the enterprise, specifics of formation of current assets, managements of an optimality of their size and financing sources, including influences on prime cost and production price are defined.

Keywords

• маркетинговая деятельность
• финансовый и производственный менеджмент
• финансовый и производственный (операционный) леверидж
• финансовый рычаг
• денежные потоки
• marketing activity
• financial and production management
• financial and production (operational) leverage
• financial leverage
• cash flows