COMMUNICATION ET DEVELOPPEMENT DURABLE AU MAROC

Abstract

Nowadays, the environmental issue is a major concern in Morocco and worldwide. It seems clear that the concept of sustainable development raises a certain number of questions, as long as no sharp-cut definition is offered, which raises the possibility of contradictions. In this article we analyse, first, the various critical reading into the complexities of the concept of "sustainable development", which are rather of a historical motivation. Second, we will focus on the crucial role of communication in accompanying behavioural change in relation to sustainable development.

Keywords

• development, growth, sustainable development, behavioral change, consumption, engaging communication.