«I have nothing to offer but blood, toil, tears and sweat»: come comunicare quattro rischi in una sola frase

Abstract

Starting from ancient texts including examples of risk communication, this paper analyzes the famous speech (13 may, 1940) in which Prime Minister Winston Churchill promised to the United Kingdom «blood, toil, tears and sweat».

Keywords

• winston churchill
• democritus
• epicurus
• tetrapharmakos
• rhetoric
• second world war