Using Behavioral Nudges and Incentives to Increase Affordability of Transit Systems through Donations

Abstract

This study relies on an experimental design framework to identify the behavioral nudges and incentives that can facilitate altruism for a transportation-related cause of the members of a university community. Our findings reveal the overall willingness to support transportation options for low-income community members either through financial contributions or, in the case of some of the students, donating their infrequently used student transit passes. We also found the positive effect of recognition on donating for students and male car commuters, as well as higher chances for a sunk cost of a contribution to increase the likelihood of a donation.