BIG DATA IN THE DEVELOPMENT OF THE PLATFORM

Abstract

The study examines cloud platforms, the use of Big Data in modern companies and the impact of big data on the development of digital platforms. We give concepts and comparative characteristics of the most common cloud platforms - private and public. The article defines the conditions for the effective use of platform types of doing business. We have been studied the experience of using Big Data in international and domestic companies. Based on the identified Big Data tasks, conclusions were drawn about the preferred use of private cloud platforms by large enterprises and the use of public cloud platforms by small and medium-sized enterprises. The positive and negative impact of the use of platform business models and big data analysis has been investigated. We made assumptions about the prospects for the development of private and public cloud platforms in Russia and the world.

Keywords

• big data
• большие данные
• цифровые платформы
• публичная облачная платформа
• частная облачная платформа
• цифровизация
• облачные сервисы