The EU Delegation in Saudi Arabia and the GCC: Communication, Visibility and Culture

Abstract

The paper examines communication and visibility (C&V) aspect in the operations of the EU Delegation in Saudi Arabia and the GFA Consulting Group. The author assumes that properly designed communication using adequate contents may significantly affect the EU external relations. To verify this statement, the twofold approach was used. First, through the lens of Soft Power and EU actorness, it looks into the theoretical dimension of the international relations and its possible links with communication process. Second, drawing on existing internal EU documents (Communication and Visibility in EU-financed External Actions – Requirements for Implementing Partners 2018 by the EU Delegation in Saudi Arabia, and Information and Communication Handbook for EU Delegations in the Third Countries and International Organizations, published in 20122) the paper offers analytical framework to explore the qualitative and quantitative nature of the online communication undertaken in social media platform both by the EU Delegation in Saudi Arabia and the GFA.

Keywords

• communication
• visibility
• European Union
• Arabian Peninsula
• cultural diplomacy
• soft power