Communication and marketing activities in the program progress of the territory

Abstract

The article describes the marketing and communication activities for the promotion of territories. The author believes that such actions, advertising campaign, exhibitions, cultural events, partnership projects, etc. - should be coordinated and subordinated to the overall marketing strategy. The article gives a brief overview of the specifics of marketing activities of the territories in a number of countries, formerly part of the USSR. The author States that there are certain nuances, including the shortcomings of the administrative, socio-political and marketing nature in this activity.

Keywords

• marketing of territories
• branding
• advertising
• marketing
• communications