The Identification of Solutions for Promoting Accommodation in the Post- COVID-19

Abstract

One of the crises that affected tourism in 2020, especially in the hospitality industry, was the COVID-19 (Coronavirus) health crisis, which had major economic damage on the global hotel industry for more than three months and it has caused the closure and adjustment of human resources in this sector. The present study, with emphasis on accommodations (hotels, ecological resorts, hostels, and traditional hotels) in Iran, attempts to identify appropriate solutions for the resurgence of accommodation business in the Post- COVID-19. The data collection tool in this study was the interview, A semi-structured interview with elites, experts, and researchers was done; Qualitative (Thematic analysis) method was used to analyze, and the results of the interview were analyzed using open coding and axial coding, illustrated that policy-making, collaboration, market penetration, product development, increasing awareness, and information exchange are suitable solutions for the prosperity of accommodation in the Post- COVID-19.

Keywords

• tourism crisis
• post-crisis
• covid-19
• accommodation