This study investigates the influence of human intellectual and social capital on the reciprocity (mutual exchange) between non-tourist populations and actors in the Kampung Coklat tourism of Plosorejo village, Indonesia. The existence of a sense of trust, mutual respect, and social networks between communities are important values in the dimension of social capital and form interchange between communities. The question in this research is whether interpersonal trust has a beneficial impact on relationship social capital and whether the existence of trust, social networks, and social norms has a beneficial impact on community reciprocity. The findings indicate that social capital is pivotal in advancing cocoa tourism, especially for individuals not directly involved in the tourism industry.
