Unfolding e-learning services affecting factors from gender perspectives

Abstract

This research investigated variables affecting the intention to use e-learning services in Indonesian open universities (IOU) perceived by male and female students. We modified the technology acceptance model with six variables: subjective norms, perceived ease of use, usefulness, attitudes, and intention to use; the data from male and female respondents were compared to understand the analysis of the structural model of the study. In the initiation process, we piloted the questionnaire to assess the reliability of the data. Main data were obtained from 419 male and 782 female respondents. We utilized PLS-SEM as the data analysis technique. There is a slight difference in the statistical path analysis results between male and female respondents, in which two hypotheses were rejected from male respondents’ data. Meanwhile, all hypotheses were confirmed from male data. In predicting intention to use e-learning services of IOU, attitude is the strongest factor affecting intention to use e-learning services with a t-value of 7.229 at p <.001, perceived by male students. From female students’ perspectives, attitude was also the most significant predictor of intention to use, with a t-value of 5.700 at p<001.

Keywords

• e-learning
• e-learning
• gender
• gender
• online learning
• online learning