Indian Reality TV Shows: An Empirical Study on Perceptions

Abstract

Television continues to be the most prominent entertainment medium in the Indian M&E industry. Viewers of reality television who are addicted to these daily programs often get deeply involved into any situation. Often, certain reality television shows are based on topics that have no thought process or concepts. However, some reality shows show positive things, which viewers can learn and apply in their daily life. The study is restricted to Amritsar District. For research 100 respondents from different places of Amritsar have been surveyed. Convenient non-probability sampling method has been used in the study. The study showed that people are interested to watch the reality shows rather than daily soaps but movies come first in the preference. There are a number of features due to which reality shows are becoming more popular like Cost effective, Emotional Connect, Relatedness, Family Appeal, Quick Results, etc.

Keywords

• entertainment industry
• realityshow
• involvement