Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies

Abstract

This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices.