Antecedents And Outcome Of Attitude Towards A Retailing Website

Abstract

This study investigates some key determinants affecting behavioral intention to online purchase. The model was tested by a sample of 167 users of internet in HCM city. The results show that currency, product information, trust, customer support significantly impact customers’ attitudes towards a retailing website. In addition, results also show that ease of use and entertainment do not affect customers’ attitudes towards a retailing website

Keywords

• mua hàng qua mạng, tính tin cậy, tính dễ sử dụng, tính giải trí
• hỗ trợ khách hàng