Améliorer les instances d’autorégulation de la publicité sexiste

Abstract

This research brief provides a broad-brush description of the results of a project whose objectives were: 1) to compare different countries’ self-regulated programs governing sexist advertising with a view to recommending the most appropriate practices for implementation in Quebec's advertising industry; 2) to do a documentary analysis and carry out a survey among a sample of advertisers, advertising agencies and consumer advocacy associations to gauge their knowledge of Quebec's self-regulated programs. Two data gathering tools were used: documentary analysis and online survey.

Keywords

• Quebec
• self-regulation
• sexist advertising
• advertising agencies
• consumers association