Sustainable performance of Thai automobile industry: the impact from green organizational culture and green transportation

Abstract

The objective of this study is to investigate the impact of green organizational culture on green transportation and sustainable performance. The samples were of 400 employees from the Thai automobile industry, whose positions are related to transportation management at both the managerial and operational level. The purposive sampling method was applied to collect the data, using a questionnaire as a research tool. Structural equation modeling (SEM) was employed for data analysis. The result indicates that green organizational culture has a direct positive impact on green transportation and sustainable performance, and green transportation has a direct positive impact on sustainable performance. In addition, green organizational culture has an indirect positive impact on sustainable performance through green transportation at a statistically significant level of 0.01 and 0.001. The study findings contribute to the organization aiming to develop sustainable performance using green organizational culture building and green transportation management.

Keywords

• automobile industry
• thailand
• green economy
• organizational culture