IATSS Research (Jul 2019)
Clarifying multiple-mode decision making in conventional psychological models: A consideration of the influential mechanism of car use's characteristics on the behavioral use of public transportation
Abstract
The existence of the multiple-mode decision making process challenges the existing psychological theories those predict travel behaviors because the theories were mainly to explain the relationship between travelers' perceived attributes of a targeted mode, not to make choices between modes. A review of related literatures showed a lack of focus on the mechanism of one mode influencing other mode in psychological models. The present study investigates how car-related factors affect the establishment of bus use intention in a psychological investigation. It is hypothesized that single car use factors do not directly influence bus use intention, rather than that; they indirectly influence bus use intention through an overall factor of car use. Results from a dataset of 270 samples investigating three types of daily trips in the Japanese context showed support to the mediating effect of the overall car use factor. As such, an arbitrary inclusion of car-related factors to psychological models of public transportation may not be recommended. Keywords: Psychological model, Multiple-mode decisions, Travel behavior, Public transportation, Bus service