PRIORITIES OF INNOVATIVE DEVELOPMENT IN ORGANIZATIONS OF SPORT INDUSTRY

Abstract

The necessity of innovative methods in interaction of the organizations of the sports industry with their customers is justified. The purposes and methods of forming of relationship in industry are considered. The most perspective methods of forming of relationship on the basis of the analysis of work of the foreign organizations are allocated.

Keywords

• CRM-система
• sport industry
• innovations
• CRM-system
• loyalty program
• segmentation of fans
• instruments of work with fans
• financial «fair-play»