PERSPECTIVES OF IMPLEMENTATION OF WELLNESS SERVICES IN HOSPITALITY PROPERTIES: THE CASE OF HOTELS OF VLADIVOSTOK

Abstract

Wellness tourism is a growing segment in the world tourism market and tourism is not possible without hospitality properties. The popularity of the hotel, its attendance and profit can be significantly increased in case of implementation of wellness services in the hotel. In the article the authors examine perspectives of implementation of wellness services in hospitality properties. The study is held through the example of hotels of Vladivostok. The authors note the diversity of wellness services and their growing popularity among consumers of tourism services and, therefore, the expediency of implementation of wellness services in hospitality properties. Purpose: the study of perspectives of implementation of wellness services in hospitality properties, aimed to evaluate the relevance of such services at the market of hospitality properties of Vladivostok and to find out the different forms of delivering of wellness services. Methodology: comparison method, questionnaire approach, statistical method, literature analysis of the investigated problem. Results: the conclusions on wellness services market in hospitality properties of Vladivostok were made. The preferences of citizens of Primorsky Krai concerning different types of wellness services were discovered. Recommendations on promotion of wellness services in hospitality properties were proposed. Practical implications: the results of the study may be useful for workers of hospitality industry, travel agencies and tour operators, business representatives in the wellness sphere and everybody who are interested in wellness conception.

Keywords

• велнесс
• услуга
• средство размещения
• гостиничное предприятие
• гостиница
• отель
• туризм
• здоровье
• оздоровление
• благополучие