THE INFLUENCE OF MANDIRI SHARIA BANK SAVINGS PROMOTION ON INTEREST SAVING PEOPLE OF PALEMBANG CITY

Abstract

The aim of this study to find out how much interests in saving people in the city of Palembang, especially saving in a Sharia-based regional bank, namely the Mandiri Sharia Banking. This research was conducted for two months, this study used primary data by distributing questionnaires, location of the study was in the city of Palembang and data analysis in this study by using multiple linear regressions. The results of this study were advertisements have an effect on peoples’ saving interest on Mandiri Sharia Banking Palembang.

Keywords

• Promotion
• advertisement
• publicity
• sales promotion
• personal selling
• saving