Assessment of Innovative Sustainable Businesses in Europe. A Case Study in the field of Renewable Energy

Abstract

Sustainability and innovation are both significant for the development of the business environment. Moreover, sustainable innovation creates a new generation of businesses worldwide that provide products and services characterized by resource efficiency. This paper aims to emphasize an assessment of innovative sustainable businesses in Europe. The identification and analysis of businesses that focus on sustainability and innovation are currently necessary since the future of all economies depend on how companies are using the existing resources. Innovative sustainable businesses provide new competitive green solutions that meet human needs. In addition to economic performances, businesses around the world should focus also on social and environmental performances. The methodological approach included a comparative analysis of the Global 100 most sustainable companies and a case study of the most sustainable European business in the world in the field of renewable energy. The index of the Global 100 most sustainable businesses in the world is reported by Corporate Knights, a Canadian research company. The results of the research highlighted that European countries have the most sustainable businesses in the world. The company included in the case study can become best practice for the other European countries that were not included in the Global 100 ranking. Innovative sustainable businesses are the future of Europe because they provide socio-economic and environmentally performances.

Keywords

• sustainable innovation
• businesses
• case study
• renewable energy