Socio-Cultural Management Journal (May 2024)
Digital Management in the Field of Art and Music Industry
Abstract
Introduction. In the modern information society, which is in a constant state of transformation and evolution, the role of technology and digitization in various fields of human activity is becoming increasingly significant. One area where the impact of digital innovation is particularly evident is the arts, namely the music industry. The development of digital technologies and online communications has brought significant changes to all music industry processes: from music content production to its promotion and distribution. Purpose and methods. The purpose of the article is to analyze the features of digital management in the field of art and music industry, identify unique challenges and opportunities for creators, musicians and other industry participants in the digital age by considering the key aspects of digital management. The work is based on dialectical, deductive, systemic and interdisciplinary approaches, which made it possible to generalize theoretical and practical achievements accumulated by society in the context of digital management. Results. The essence of digital management, its features in the field of art and music industry are revealed. The stages of digitalization as part of the process of adaptation and integration of new technologies in various spheres of activity are defined. The key components of digital management in the field of art and music industry have been identified. Conclusions. The scientific novelty of the research results lies in deepening the understanding of the essence of digital management, its features in the field of art and the music industry. The significance of the study is found in the addition of cultural science with new theoretical provisions about digital management in the field of art, as well as in the possibility of using them in the process of increasing the efficiency of activities in the music industry in the digital era.
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