Qualitative Research in Communication. Introductory Remarks

Abstract

Questions regarding communication practices in everyday interactions and how people attribute meanings to the communication acts are issues frequently addressed by social-science researchers and practitioners. Qualitative research may reveal possible answers, as it tends to be concerned with meanings (Willig, 2013). This approach can also contribute to addressing social problems from a perspective that might complement other methodological approaches.

Keywords

• qualitative methods
• qualitative research
• communication