The role of a sports event in creating a tourist offer in Vrnjačka Banja

Abstract

Tourism has huge and growing importance for the global economy, especially for the economies of developing countries. It represents the leading economic branch in many countries which is confirmed by the revenues they generate. However, there is an increasing emphasis on tourism events and a very large number of trips for satisfaction purposes that are associated with a particular event. Tourism is gaining great importance, but the expectations of tourists are also increasing, as well as their desire for specific experiences. In this way, these events contribute to attractiveness and to drawing tourists to certain places that they perhaps would never visit otherwise. They also have an influence on extending the stay at a destination and contribute to creating a reputation of a particular place, which enriches the tourist experience. The importance of organizing sports events is reflected in the fact that they can significantly affect the tourist offer of the destination. The subject of the paper is to examine the contribution of the organization and management of a martial arts manifestation to the tourist offer of a local community. The aim of the paper is to show that domestic consumption, although small, achieved in organizing such an event represents secure income for the destination.

Keywords

• tourism
• events
• sports events
• visitor
• destination