Politicians, Pundits, and Platform Migration: A Comparison of Political Polarization on Parler and Twitter

Abstract

Parler, a self-proclaimed free speech social media platform founded in 2018, attracted a large influx of new members in 2020 as the result of a highly visible platform migration campaign. Parler usage was linked to the planning of the Jan. 6, 2021 attack on the United States Capitol building, leading to a shutdown of the Parler platform. Parler, which is now back online, offers an important lens through which to examine the broader attempts at platform migration in response to changing content moderation and platform governance policies and their impact on political polarization. We begin by examining the network connections between US Congressional Representatives on both Twitter and Parler. We find that Parler has a homogenous population of users, consisting of a single isolated group, where polarization seems irrelevant, while Twitter demonstrates two clearly polarized groups. We compare how politicians and political pundits use Parler differently. Finally, we examine the evolution of Parler including comparing Parler’s own policies before and after the shutdown and reflecting on the future of platforms like Parler and similar platform migration experiments.

Keywords

• social media
• platform migration
• platform governance
• parler
• political polarization