Organizational attractiveness: Influence of the Image and Corporate Social Responsibility

Abstract

This research empirically analyzes the organizational attractiveness of the banking sector as a source of employment, taking as a precedent the perceptions of corporate image and the influence of Corporate Social Responsibility (CSR) when estima-ting the banking image. The study involves the participation of 184 university students from the economic-administrative area of the Municipality of Ciudad Valles, S.L.P. through a survey. The data was analyzed using the structural equations technique and the results indicated that the hypothetical model fits the data, supporting the proposal of the corporate image as an antecedent of the organizationaltractiveandtheimportanceofexercisingCSRactions to improve the image of the sector.

Keywords

• organizational attractiveness
• corporate image
• corporate social responsibility
• banking sector
• prospective employees