Um contributo do marketing sensorial para o marketing da experiência turística rural

Abstract

The importance of the five human senses - sight, hearing, smell, taste and touch on the positive, unique and memorable visitor experiences marketing has been emphasized in research on tourism. Particularly, multisensory richness and vulnerability of existing local resources in rural areas, with differing features of the urban environment and enhancer activity connected to nature and rural assets, justify marketing suitable for sustainable development of rural tourism experience. Considering the contribution of sensory marketing to design an environment enhancer desirable tourist experiences and for targeting tourists, this paper aims to reflect on the role of the five senses in tourist experiences that enhance the sustainable development of rural marketing destinations.