Analysis of investment attractiveness of odessa region

Abstract

The Odessa region has great opportunities for investment development of the region. A considerable number of operating enterprises, the status of one of the largest tourist centers of the country and more than 1 million people provide a high internal demand for goods and services, as well as creates a good basis for further development of the production sector and transport industry. Active actions to attract local and foreign investments, as well as the policy of maximum transparency in relation to business on the part of local authorities, have a positive impact on the investment climate in the region, on the economic, human and social potential of the region. The article is devoted to the actual problem of increasing the investment attractiveness of the region. On the basis of the conducted researches the factors, which increase the investment attractiveness of the region, are singled out, and a number of measures, which help to increase the inflow of investments into the economy of Odessa region, are offered. In recent years, the upgrade of the region's investment attractiveness rating has been due to the long-term growth of certain indicators of the region's social and economic development. The labor market is characterized by a high level of attraction of the population to the economic complex. According to the results of 2018, regional budget revenues increased by 15.6% to 10.7 billion UAH. The level of fiscal capacity continues to exceed the average for the country and in 2018 amounted to 7.1 thousand UAH. - All this provides favorable conditions for attracting investments, in particular foreign ones. The Odessa Regional Council is constantly taking measures to improve the investment climate, improve the quality of the region's management and provide administrative services. For further attraction of investments into Odessa region it is necessary: - Facilitate preparation for implementation of pilot investment projects based on public and private partnership and introduce experience in implementation of pilot investment projects in different regions of the Odessa Oblast; - improve the financial solvency of the region's population; - remove barriers to foreign investment attraction; - create and implement a mechanism for sharing experience in investment attraction with other regions of Ukraine and countries around the world; - conduct master classes, trainings for the participants of investment projects in order to activate their activities; actively use the Internet resource and social networks to display information directly related to attracting investments; attract mass media representatives to the development of investment activities.

Keywords

• investment attractiveness, rating estimation, marketing approach, odessa region, investment activity