THE ESSENCE OF THE CONCEPT «SUBTEXT»: THEORETICAL ASPECTS

Abstract

The article is devoted to the studying of subtext as the means of the influence in mass media discourse. It is told in detail about the problem of the term's meaning and its definition. The types of information in the texts of different functional genres were researched. The implication was considered within the theory of the text. The role of background knowledge and other factors that affect the perception and understanding of the implied information in the message was found out. The emphasis is put on the fact that forming of the common and holistic approach to the understanding of the term «subtext» can enable the system analysis and give the possibility to consider all aspects in the research. The article touches upon the issue of the actuality to study the subtext on the material of advertisements and media texts because the manipulative potential of this type of information is implemented in them. The attention is drawn to the problems that need to be solved, such as the status of subtext as the immanent text category, the terminological uncertainty of subtext and its correlation with related terms, decoding mechanism of the implied information and the factors that affect its understanding. The article reveals the theoretical aspects of the study of subtext as a subcategory of informativeness in the texts of mass media discourse.

Keywords

• підтекст
• текст
• категорія тексту
• інформативність
• фонові знання