NEGATIVE GERONTOSTEREOTIPY OF POPULATION AND THE PROBLEM OF SOCIAL ACTIVATION OF THE ELDERLY PEOPLE

Abstract

The article considers negative gerontostereotipy that exist in the public consciousness, and their impact on the social activity of older people. It was proved that the negative stereotypes gerontological make it difficult livelihoods of older people on the one hand, impeding their access to socially significant benefits (eg, to quality health care), and on the other, causing the self-isolation of the people of the third age from society. At the same time, the negative gerontostereotipy are socio- constructed phenomenon and can succumb to correction by purposefully realizable and scientifically sound system of measures.

Keywords

• ageism, gerontostereotipy, gerontophobia, older people