Эффективность социально ответственного поведения бизнеса

Abstract

The essence and main manifestation of corporate social responsibility (CSR) are considered. Its three major concepts are presented: "corporate ego", "corporate altruism", "rational egoism". Some general principles of socially responsible business, the main priorities of corporate social policy are set out. The forms of manifestation of the effect of CSR are described. Particular attention is paid to the standards for measuring social activity of business, including the latest initiative - the development of standards ISO 26000.