Many Are Never Too Many: An Analysis of Crowdfunding Projects in Brazil

Abstract

This paper analyzed the most important aspects for the success of crowdfunding projects observing the Kickante platform, an important crowdfunding Brazilian platform. We found that the total value per project increased with the number of investors. The value per investor increased with the minimum value invested with rewards and with certain types of promoters (like informal groups or new companies) or with startups.

Keywords

• crowdfunding
• crowdsourcing
• networking